Dr Mel. What does it take to be an inventor?
I think you have to be
- a dreamer
- a contrarian (whatever that means, but you get the point)
- a lateral thinker
- You have to question routine, menial chores, and thus motivated into finding easier ways of doing them.
Most inventions (perhaps 99%) never make it to the marketplace, and among those that do make it, many fail to make the big bucks. Most inventors end up losing money in their eagerness to see their innovation become a reality. The odds are against us. Nevertheless, if you look at the invention process as fun, and limit yourself to only small investments (the size of any other hobby, such as skiing), then you can’t lose. If your invention hits the shelves, you may make some serious money, and if not, you’ve spent a few bucks having a rip roaring time trying.
It´s luck and I’ve been lucky. Most of my inventions were patented by Tel Aviv University applied projects company, Ramot Ltd. or by InnoScent Ltd., a start-up company co-founded by Tel Aviv University and RAD in 1996. That means that in most cases, I didn’t have to invest the tens of thousands of dollars necessary for patenting each invention.
Please note that Assif Ltd.)has recently merged with Dr. Rosenberg´s other company Assif-Science and Technology Projects Development Ltd. (Assif Ltd.)
Mel on Japanese TV
2 Phase Mouthwash
The two-phase mouthwash is Profesor Rosenberg´s most successful invention thus far. It has become a bestseller in the UK ("Dentyl pH™") and is sold in a few other countries. The rights for the technology belong to the Tel Aviv University applied projects company, Ramot.
Breathanol™ is a flavor that prevents bad breath by actually interfering with odor production by oral bacteria. It is currently incorporated in chewing gum, toothpaste, mouthwash, breath spray and tablets. The rights for the technology belong to Assif Ltd., a start-up company co-founded by Tel Aviv University and RAD.
OK to Kiss™
OK to Kiss™ is a ´litmus paper´ type test that tells you whether you are at risk for bad breath. The rights for the technology belong to Assif Ltd., a start-up company co-founded by Tel Aviv University and RAD.
The DiaSlide is™ an inoculating device which allows for simultaneous sampling and isolation of microorganisms from liquid and slurry samples. It is used primarily for identifying bacteria in urine samples.
The QuadLoop™ was Profesor Rosenberg´s first invention to be commercialized. It is a plastic innoculator for microbial samples, and is the only one of our inventions (that I know of) to be featured in a museum.
Several years ago Profesor Rosenberg invented a deodorant that you use before you shower. It is applied a few minutes before showering and then washed off in the shower. The deodorant works by removing the bacteria that cause body odor. The technology was successfully tested in a clinical study, but we have not been able to commercialize it thus far because it is too new and different. The rights for the technology belong to Assif Ltd., a start-up company co-founded by Tel Aviv University and RAD.
Based on the biological mechanism of the two-phase mouthwash, Profesor Rosenberg developed a two-phase anti-lice shampoo, which separates the lice and eggs from the hair and washes them away. The shampopo is a novel pesticide-free product, and is currently being produced in Israel by Sano, under the name "Sano Al Kinim".
Profesor Rosenberg invented the world´s first upside-down shoe spray, which enables you to deodorize shoes without touching the shoe or the nozzle. The shoe spray is marketed in Japan, and hopefully will be available in other countries. The rights for the technology belong to Assif Ltd., a start-up company co-founded by Tel Aviv University and RAD.