InnoScent Ltd.
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Other products:
2. Deodorant Soap
InnoScent Ltd. has developed a proprietary technology which controls the bacteria that cause underarm and other body odors. The technology has been shown to provide all day reduction in odor in a clinical trial involving 75 subjects. This technology (patents issued and pending) has recently been incorporated into a deodorant bar soap, which is being marketed in Japan.
3. Shoe Odor
Prof. Rosenberg has invented a patented, upside-down shoe spray which is more effective than the world’s leading product and at the same time is much easier-to-use. This product is currently being marketed in Japan.
Other Inventions
Other inventions include an antibacterial extract from plants, and a bottle insert that ensures proper delivery of mixtures and suspensions.
Marketing Strategy
Each one of the three fields in which InnoScent Ltd. has developed products relates to a sizeable global size market. For example, the oral hygiene market in developed countries is estimated to be at the vicinity of US $10 billion. The deodorant market is evaluated at US $3 billion.
InnoScent has a clear marketing strategy, to enable it to achieve maximum profit from the technologies it has and is currently developing. InnoScent intends to further develop its initial line of branded products in Japan and other countries and to search for licencing opportunities for its proprietary technologies. The corporations that choose to adopt InnoScent's technology stand to gain a real competitive advantage in their market, resulting in additional revenues and profits.
3. Shoe Odor
Prof. Rosenberg has invented a patented, upside-down shoe spray which is more effective than the world’s leading product and at the same time is much easier-to-use. . This product is currently being marketed in Japan.
Dr. Mel’s™ Shoe Spray Prof. Rosenberg explaining the action
in a Japanese mail order catalogue of the shoe spray on Japanese tv
Testing Methodologies
In each of the above areas, InnoScent Ltd. has devised proprietary techniques for measuring efficacy. These techniques can dramatically cut the time-to-market of any product in these categories, and will be attractive to large corporations in any cooperative agreement.
The modified Diaslideä, one of InnoScent’s unique testing methods
Marketing Strategy
Each one of the three fields in which InnoScent Ltd. has developed products relates to a sizeable global size market. For example, the oral hygiene market in developed countries is estimated to be at the vicinity of US $10 billion. The deodorant market is evaluated at US $3 billion.
InnoScent has a clear marketing strategy, to enable it to achieve maximum profit from the technologies it has and is currently developing. InnoScent intends to further develop its initial line of branded products in Japan and other countries and to search for licencing opportunities for its proprietary technologies. The corporations that choose to adopt InnoScent's technology stand to gain a real competitive advantage in their market, resulting in additional revenues and profits.
